Waheed Ahmed brings over 25 years of experience across business strategy, mergers and acquisitions, marketing, branding, and commercial transformation. His background combines strategic growth leadership with hands-on execution, giving him a differentiated perspective on value creation in owner-led and growth businesses.

Waheed has founded, led, and advised businesses across a range of sectors, with a particular focus on brand positioning, go-to-market strategy, digital capability, and revenue growth. He has worked closely with business owners to professionalise operations, strengthen management structures, and improve commercial performance ahead of and following transition.

As Director of M&A at Global Tech Assets, Waheed oversees acquisition strategy and execution — from origination and evaluation through to transaction completion and post-acquisition growth planning. He works closely with sellers to ensure a fair, transparent process, and alongside advisors, lenders, and investors to structure transactions that are disciplined, robust, and aligned with long-term ownership.

His experience in branding, positioning, and digital-led growth enables Global Tech Assets to identify and unlock value beyond financial metrics alone — particularly in businesses with strong fundamentals but underdeveloped commercial strategy, market presence, or growth infrastructure.

Waheed supports portfolio companies at a strategic level post-acquisition, focusing on growth, positioning, and integration, while ensuring existing management teams remain empowered to lead day-to-day operations.